» article http://www.lanzarotewebdesign.com Sun, 30 Oct 2011 13:31:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Press articles http://www.lanzarotewebdesign.com/press-articles/ http://www.lanzarotewebdesign.com/press-articles/#comments Sun, 03 May 2009 13:12:47 +0000 Alan http://www.lanzarotewebdesign.com/?p=218
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    • ]]>     Spain magazineHaving previously owned a PR company and being in the marketing business for many years, I still get a joy out of seeing stuff in print! In this digital age some might see it as a little ‘old fashioned’ – but there’s still nothing like holding a paper magazine sometimes…

    This recent article about us was in the April edition of ‘Spain’ magazine back in the UK.

    There are of course business benefits to us from press articles…

    • they add credibility
    • they have the potential to bring in business (this one brought us an SEO client)
    • they may create additional website traffic – the Canary Nightlife and Gandy-Draper sites saw additional traffic throughout the circulation period
    • our clients see that actively marketing ourselves and our sites s in turn driving traffic to their advertising with us and their own websites

    We were approached to do this article after an article about Elle in the expat section of ‘The Sun’ website.

    Watch this space – we may have another on coming up soon…

    Related posts:

    1. The importance of marketing in the credit crunch…
    2. “Now available on computers…”
    3. Happy New Year!

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