The search engine results page or SERP is the page(s) of website listings that a search engine shows you in response to submitting a search to that specific engine. Here in Lanzarote, we hear “Google” shouted from the rooftops… and as this is the most widely used search engine, we will concentrate on that one.

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It is suggested that the terms “Black Hat” and “White Hat” originates back to the early Western movies… where the bad guys wore black hats - and the good guys wore… yes you’ve guessed it, white hats.
As with most things, if there’s a faster or easier way of achieving something… then people will want to […]

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Right, now that we have established that Google is the biggest, let’s move on to a couple of things that you can do to help push your site up the results pages.

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