» Glossary

The Lanzarote Society

Alan — Tue, 26 May 2009 13:48:55 +0000

Today we got spammed – nothing new about that in Lanzarote, or anywhere else with the address lanzarotesociety-dot-com… We also had some complaints, and questions from clients – relating mostly to the fact that they had used the address elle@ as their Playa Blanca contact. Our clients were questioning whether we were involved in any way. We decided to do some digging.

Before I go any further with the results of that digging, let me state categorically we have not, will not, and will not ever have any dealings with the site or those behind it.

Apart from being a really shabbily designed website, it;

gives no indication of its owners
is selling membership to unwitting tourists who might want to ‘feel part of the island’
it claims to be non-profit making (sic!)
offers people the opportunity to work for them for the investment of £2000
the whole thing stinks…

The whole site and its related domains are written in a style of language many reading this will be familiar with… It includes the phrase “Simon says” throughout…

Yes, you guessed it. It’s an old favourite – it’s the inimitable Simon Harris again. Simon and Jenny Harris and Quills Wills may be down and unable to trade here (his words on the Gazette forum as I recall), but it seems they are not out.

The evidence?

The name of the domain owner – Melanie Ross (click on her name for the Google search which demonstrates clear link)

Companies House information…

LANZAROTE SOCIETY MANAGEMENT LIMITED
HARBRO HOUSE
CROWN LANE
DENBIGH
LL16 3SY
Company No. 06661107

and…..

THE QUILL GROUP (1986) LLP
HARBRO HOUSE
CROWN LANE
DENBIGH
DENBIGHSHIRE
LL16 3SY
Company No. OC328567

The same address is also the Registered Office of… THE QUILL GROUP COMPANY SECRETARY LLP
and THE QUILL GROUP TREASURER LLP

There’s plenty more where that came from – but I think you’ll agree it’s pretty clear as to who is pulling the strings on this baby! Of course, I have emailed and asked that any links they have included on there to our sites be removed – we have absolutely NO association with this venture.

The really worrying thing is that on the site it says that one of their aims is to represent the island and it businesses… Think about that one!

A note to tourists who may be reading this at this point – there are many good sites in addition to our own Lanzarote Nightlife if you are looking for information on the island – just Google, you’ll find plenty. And you certainly don’t have to pay to feel a part of the community – you are always welcome on sites like our own forum at Canary Nightlife, the forums on Discover Lanzarote and at the Gazette.

Now, of course, I’m not saying Simon Harris is a conman – I do however have an opinion based on all I’ve seen and read about him. What I would strongly urge anyone who is reading this – if you are thinking about doing business with him, or any of his companies, make sure you do thorough research – hopefully there’s enough in this post to get you started. That research may end up saving you thousands…

Caveat Emptor….

Adbeans – an alternative to Google AdSense

Alan — Sat, 18 Apr 2009 18:59:47 +0000

Just recently we’ve started adding some ads (in addition to AdSense) to a couple of our sites through AdBeans. They approached us with a particular site in mind – we were hitting an audience they wanted.

It’s a nice little system for generating a bit of extra income from your website.

As opposed to AdSense, Adbeans the monthly value of the ads for your website based on a number of criteria, and then sell the space on your behalf. All you need to do is add a bit of code – or if you are using blog software it can usually be added with a download. We had a few problems on one of our sites – but their support was fantastic! The ads are easily made to fit your site content – if you look to the bottom of the left column you can see the ads that appear on this site.

You decide how many ads to show and on what pages – and you can also veto any specific ads if you feel they are not right for your site. Not that we have needed to – the ads assigned to our account appear to have been well selected.

Let´s be honest the AdBeans website isn’t great – it sort of looks a bit unfinished – but the emphasis is on functinality rather than promotion. But take our word for it – their system works fine once you are registered and is bringing us a nice little side income.

Your not going to make a fortune using them – but it is guaranteed income rather than pay per click. The big difference is AdBeans is not their just, or maybe in some cases not at all for the click through. It is their to support the SEO activities of their clients – it’s about creating quality inbound links.

It is certainly worth signing up to AdBeans to see what it can do for you.

Interested in finding out about other affiliate programs? Take a look at the affiliate marketing category.

A – C

Elle — Sat, 01 Mar 2008 13:00:35 +0000

Access provider – an organisation that provides access to the Internet. Also known as Internet Service Provider (ISP)
Ad Pimp – A website that has too many advertisements on it in an obvious attempt to monetize the site.
Ad Rank – Google AdWords multiplies Quality Score (QS) and the maximum CPC (Max CPC) to reach an Ad Rank for each ad.
Added Value Affiliates – Provide a value-added service to visitors in addition to affiliate links and affiliate content.
AdSense Link Clicking Bots – Automated programs that try to spoof random IP addresses to click through AdWords displayed on a site.
Adsense – Google’s Cost Per Click (CPC) based advertising system.
Affiliate Sniper – People who save money on purchases by switching your affiliate ID with their own.
Agent Name – An agent name is the name of the software accessing a web page.
Aggregator – Software that lets you automatically download content to your computer
Algorithm – A mathematical formula used to determine the value of a page when compared against others.
ALT Text – The text that appears when you put your mouse on top of an image or a picture.
AltaVista – Used to be the #1 search engine until Google came along.
Anchor Text – Also known as Link Text, the clickable text of a hyperlink.
Apache - An open source Web server package, mostly used on Linux and Solaris platforms.
API – Application Programming Interface.
Applet – A self-contained mini-executable program, such as one written in the Java programming language.
Application servers – Software used to provide an interface between systems to enable Web services.
ASCII – American Standard Code for Information Interchange. A standard for digital representation of letters, numbers, and control codes; understood by most computers.
Ask - One of the major search engines, along with Yahoo and MSN, after Google.
ASP – Dual meanings: Microsoft Active Server Pages, or Application Service Provider
ATF – “Above the Fold”. This is the part of the user’s screen that is always displayed.
Attachment – A file (such as a document, or image) which is delivered as part of an email message.
Audioblog – An audio web log in MP3 format and available for download to an MP3 player or a computer.
AUP – “Acceptable Use Policy”. A binding document signed by all users that explains the rules of Internet use at a Company, or an institution.
Authority Site – A site that has many In-Bound links coming to it, and very little outbound links.
Auto responder – An email message that is sent automatically in response to a message to another email address.
Back/Forward – Buttons in most browsers’ Tool Button Bar, upper left. BACK returns you to the document previously viewed. FORWARD goes to the next document, after you go BACK.
Back link – A text link to your website from another website. Also called inbound links or IBLs. If someone else links to your site, this is a backlink
Backup – To make a second copy of a file as a safety measure.
Bandwidth – A Term used to describe how much data you can send through a connection to the Net.
Banned – A term that means a site has been removed from a search engine’s index.
Banner Blindness – The act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.
BAP – “Blog and Ping”. A method used to get the search engines to quickly index your blog’s content.
BBS – “Bulletin Board Service”. A forum for users to browse and exchange information. BIOS – Basic Input-Output System. This is the small but fundamental program which starts up your computer and allows you to access your software programs.
Bit – An acronym for BInary digiT. It is the basic unit of information in the computer world. A bit is a digit in binary form and carries one of two values, 0 or 1.
Black Hat SEO – A term referring to the practice of SEO that is used to ‘fool’ search engine rankings. These techniques are used to gain an advantage over your competition.
Blind Traffic – This is traffic that is extremely low quality often by low relevance pages.
Blog – A “Web Log” that is updated frequently and is usually the opinion of one person. Blogged – Term referring to have bookmarked a blog in your browser.
Blook – A book that is serialized on a blog site. Chapters are published one by one as blog posts.
Bookmark – A word or picture ‘marked’ so that you can jump to it by name from within a list. Also used by browsers to mark frequently visited web sites.
Favourites – Way in browsers to store in your computer direct links to sites you wish to return to.
Boot – To switch on a computer. If the machine is re-started whilst running, this is called ‘re-booting’.
Bot – Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Browse – To move around the interent
Browser – Software application used to browse the internet – Mozilla Firefox and Internet Explorer are the 2 most popular browsers.
BTF – “Below the Fold”. This is the part of the user’s screen that is hidden unless the user scrolls down on the page.
Bumping – The act of posting on old forum threads, to bring them up to the top
Byte – A single computer character, generally eight bits.
Cache (1) – A copy of web pages stored within a search engine’s database.
Cache (2) – A section of computer memory set aside for storing frequently-used data from a disk drive, speeding up the transfer of information.
CAPTCHA – Stands for : Completely Automated Public Turing test to tell Computers and Humans Apart
CSS – “Cascading style sheets”. An extension to HTML which allows style features (colour, font size, spacing, and page-layering) to be specified for certain elements of a hypertext document.
Catablog – A blog that describes products for sale.
CD-R – “Compact Disk-Recordable”. Blank compact disks on which data can be recorded just once.
CD-ROM – “Compact Disk-Read Only Memory”. A record like storage medium that uses digital and optical laser technology to store about 600Mb of text, pictures, and sound on a single disk.
CD-RW – “Compact Disc Re-Writable format”. These are blank compact disks that can be recorded over and over again.
CGI – “Common Gateway Interface”. A system installed on Web servers to automatically process information entered into web page forms.
Checkbox – A small square box which, when clicked on, displays a cross or tick to show that an option has been selected.
Click Distance – The minimum number of clicks it takes for a visitor to get from one area of your site to another
Click Pirates – People who click on ads, knowingly, stealing from advertisers, as they encourage others to join with them.
Click Through – The process of clicking through an online advertisement to the advertiser’s destination.
Clickprint – Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service.” aka invasive marketing
Clipboard – A section of a computer’s memory where you can temporarily copy chunks of text, data, graphics, or pictures. Once in the clipboard, the item can be pasted into another part of a document, or transferred to another application.
Cloaking – Describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Clustering – In search engine search results pages, clustering is restricting each represented website to one or two listings.
Content Networks – A more politically correct way to say Link Farm.
Content Repurposing – A more politically correct way to say scraping a site for content.
CLI - “Contextual Link Inventory”. Text links that are shown depending on the content that appears around them.
Conversion – Conversion refers to site traffic that follows through on the goal of the site, such as buying a product or service, filling out a contact form, or registering for a newsletter. Webmasters measure conversion to judge the effectiveness of advertising campaigns.
Conversion Optimization – Transforms your site into a selling tool – your site logically leads visitors through the sales cycle and closes sale.
Conversion Rate -The number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted.
Converting Search Phrase – A phrase that converts traffic into money.
Cookie – Information stored on a user’s computer by a website.
Copy – Text found on a web page.
CPT – “Cost per Thousand”. The cost for each thousand impressions of your ad.
CPA – “Cost Per Action”. The price paid for each visitor’s actions from a paid search.
CPC – “Cost Per Click”. The amount it will cost each time a user selects your phrase or keyword.
Crawler – A bot from a search engine that reads the text found on a website in order to determine what the website is about. Also called a “Spider”, or a “Bot”.
Cross Linking – Having multiple websites linking to each other.
CSS – “Cascading Style Sheets”. Used to define the look and navigation of a website.
CTA – “Content Targeted Advertising”. It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
CTR – “Click Through Rate”. The value associated to the amount of times a paid ad is viewed.
Cybrarian (slang) – A person who finds, collects, and manages information available on the Internet.

D – K

Elle — Sat, 01 Mar 2008 12:00:05 +0000

Dangling Link – This term is applied to a web page with no links to any other pages. Also known as an Orphan Page.
Dead Link - A hyperlink pointing to a non-existent URL.
Deep Crawl - Once a month, Googlebot will crawl all of the links it has listed in it’s database on your site. This is known as the Deep Crawl.
Deep Link – A link on a website that is not reachable from the home page.
Delisting – When a site gets removed from the search index of a search engine.
Deliverable – In a contract, these are the expected results of the services provided.
Directory – Usually human edited, a directory contains sites that are sorted by categories.
DMCA – “Digital Millenniium Copyright Act”. A declaration that protects digital works found online.
DNO – Domain Network Optimizers
DNS – “Domain Name System”. A protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL.
Doorway Page – A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
Dynamic Site – A site that uses a database to store it’s content and is delivered based on the variable passed to the page.
EPC – “Earnings Per Click”. How much profit is made from each click from a paid ad.
EPV – “Earnings Per Visitor”. The cost it takes to make profit from a site’s total number of visitors.
Error 404 – When a hyperlink is pointing to a location on the web that doesn’t exist, it is called a 404 error.
Everflux - A term associated with the constant updating of Google’s algorithm between the major updates.
External Link – A link that points to another website.
FAQ – “Frequently Asked Question”. Commonly found on websites, FAQs answer questions that many users generally have about a product or service.
FFA – “Free For All”. FFA sites post large lists of unrelated links to anyone and everyone. Humans do not use them and search engines minimize their importance in ranking formulas. Don’t bother wasting your time submitting your site to these places.
Filter Words – Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words.
Fresh Crawl – Utilizes FreshBot to review already indexed pages and any pages where the content has been updated.
FreshBot – A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.
FTP – “File Transfer Protocol”. Technology that allows file transfers from a local machine to a remote host.
Gateway Page – Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Geo Targeting – A very tactful way to employ cloaking.
Google – Currently the worlds #1 search engine
GoogleBot – The spider that performs a deep crawl of your site.
Googlebowling – To nudge a competitor from the serps.
Googlephobia – The fear of Google taking over everything.
Googlewashing – When your content is copied and inserted into someone else’s site without permission or credit.
GOOGOL -This is the term that inspired the creators of Google to use this name – it means: 10100 = 1 followed by 100 zeros
Harvesting – What bots do to gain lots of email addresses from websites, ready for spamming
Heading Tag – Tag that designates headlines in the text of a site.
Hidden Text – Text that can’t be seen normally in a browser.
Hit – A single access request made to the server.
Hoax Marketing – The creation of false stories to drive traffic to a site.
htaccess – .htaccess is an Apache file that allows server configuration instructions.
HTML – HyperText Markup Language – the basics for all web coding.
HTTP – “HyperText Transfer Protocol”. It is a generic, stateless, protocol which can be used for many tasks.
HTTPS – “HyperText Transfer Protocol Secure”. It is a generic, stateless, protocol which can be used for many tasks, but has security features enabled to protect sensitive data.
Hub – A site that has many outbound links, and few sites linking back.
IBL – Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.
ICRA – The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers.
IM – “Instant Messaging”. As the name implies, this protocol allows for extremely fast communication over the Internet
Index – A term used to describe the database that holds all the web pages crawled by the search engine for each website.
Indexing Assistance – An even more advanced form of cloaking.
Information Architecture – The gathering, organizing, and presenting information to serve a purpose.
Informational Query – A query about a topic where the user expects to be provided with information on the topic.
Internal Link – A link that points to another page within the same site. Most commonly used for navigation.
Internet – An interconnected system of networks that connects computers around the world via the TCP/IP protocol.
ITO – “Internet Traffic Optimizer”. A broader term for a person who optimizes not only for search engines but to get traffic from other sources such as blogs, RSS feeds and articles.
Invisible Web – Web Pages that are not reachable by search engines.
IP – “Internet Protocol”. This protocol allows for machines to communicate to each other via the Internet.
IP Address – “Internet Protocol” address. How data finds its way back and forth from your computer to the internet.
IP Spoofing – A method of reporting an IP address other than your own when connecting to the internet.
JS – “JavaScript”. A scripting language that provides browser functionality.
Keyword Density – A ratio of the number of occurrences of a keyword or “keyword phrase” to the total number of words on a page.
KEI – “Keyword Effectiveness Index”. The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.
Keyword Phrase – A group of words that form a search query.
Keyword Stuffing – Using a keyword or “keyword phrase” excessively in a web page, perhaps in the text content or meta tags.
Keyword/Keyphrase – Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries.

L – Q

Elle — Sat, 01 Mar 2008 11:00:30 +0000

Landing Page – Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.
Link – Also known as a hyperlink, it is the “clickable” area of text or image that allows for navigation on the Internet.
Link Bait – The process of getting users to link to your site.
Link Farm – A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Link Maximization – The method of getting popular sites in your industry to link to your website.
Link Partner – A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking. The best form of linking.
Link Popularity – How many sites link to your website.
Link Text – The clickable part of a hyperlink. Also known as Anchor Text or Anchor Link.
Listings – The results that a search engine returns for a particular search term.
Mashups – Commonly thought of as a way of merging two different items, or scraping more than one source.
Meta Description Tag – Hold the description of the content found on the page.
Meta Keywords Tag – Holds the keywords that are found on the page.
Meta Search Engine – A search engine that relies on the meta data found in meta tags to determine relevancy.
Meta Tag Masking – An old trick that uses CGI codes to hide the Meta tags from browsers while allowing search engines to actually see the Meta tags.
Meta Tags – Header tags that provide information about the content of a site.
Metadata – META Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages.
Metajacking – The use of copyrighted names and slogans in META tags.
MFA – “Made For AdSense”. A term that describes websites that are created entirely for the purpose of using Google Adsense to make money.
Mirror – In SEO terms, a mirror is an almost identical duplicate website, or web page. Using mirrors is a violation of the Terms Of Service of most search engines.
Mobisode – TV shows shot exclusively for mobile phones.
MP3 - “MPEG Third Layer.” A standard for storing and transmitting music in digital format across the Internet.
MSN – “MicroSoft Network”. Microsoft’s search engine.
Narrowcasting – Creating a program aimed at a small and specific niche or group of people.
Natural Listing - A listing that appears below the sponsored ads, also known as Organic Listings.
Navigational Query – A query that normally has only one satisfactory result.
Niche – A specialized segment of a market that is usually geared towards one specific purpose.
NOFOLLOW – An attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank)
Off-Page Factors – Factors that alter search engine positions that occur externally from other website’s. By having many links from other sites pointing to yours is an example of Off-Page Factors.
On-Page Factors – Factors that determine search engine positions that occur internally within a page of a website. This can include site copy, page titles, and navigational structure of the site.
OOP – “Over Optimization Penalty”. A theory that applies if one targets only 1 keyword or phrase, and the search engines view the linking efforts to be spam.
Opt-In – When a user willing joins a subscription to a newsletter or some other service.
Organic Listing – The natural results returned by a search engine.
Orphan Page – A page that has a link to it, but has no links to any other sites.
Outbound Link – A link from your site to any other site.
Page View – Anytime a user looks at any page on a website through their browser.
PageMatch – A cost-per-click advertising program that serves your site’s ad on a page that contains related content.
PageRank Drain – When a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.
Paid Inclusion – A submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis. It can also be used as a term to include fee based directory submission. This is currently being penalised by Google.
Pay-Per-Click Management – Strategy, planning and placement of targeted keywords in the paid search results.
PFI – “Pay For Inclusion”. A system in which a site pays to get a guaranteed listing.
PFP – “Pay For Performance”. A system in which payment for services is only made when a conversion takes place.
Podcasting – A Podcast is just an audio file that is syndicated via an RSS feed, that is downloaded and listened to with a computer or a portable device such as an iPod.
Podcatching – The process of subscribing to podcasts.
Portal – Designation for websites that are either authoritative hubs for a given subject or popular content driven sites that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.
PPC – “Pay Per Click”. An advertising model where advertisers pay only for the traffic generated by their ads. Can be expensive dependant upon the word or phrase used.
PR – “Page Rank”. Google’s trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their free toolbar.
Pro Blogger – A person who makes a living by blogging.
Query – An enquiry that is entered into a search engine in order to get answers.

R – Z

Elle — Sat, 01 Mar 2008 10:00:44 +0000

Rank (Ranking) – The actual position of a website on a search engine results page for a certain search term or phrase.
Reciprocal Link – When two sites link to each other.
Redirects – Either server side or scripting language that tells the search engine to go to another URL automatically.
Referral Spam – Sending multiple requests to a website spoofing the header to make it look like real traffic is being sent to another site.
Referrer – A referrer is the URL of the page that the visitor came from when he entered a website.
Relevancy – Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
Results Page – When a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be called SERPs, which stands for “search engine results page.”
Robot – Often used to refer to a search engine spider.
Robots.txt – Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
RSS Feed – “Rich Site Summary” or “Rich Site Syndication”. RSS feeds use an XML document to publish information.
SE – “Search Engine”. A web based information retrieval program. Almost a database of websites users can search using search terms.
Search Engine Degradation – The degradation of search engine rankings, and the reputations of others through the use of underhand SEO techniques, combined with negative public relations activities via the internet and other media.
Search Engine Marketing – The practice of getting a website found on the internet
Search Engine Optimization – The act of altering code to a website to make a website search engine friendly.
Search Engine Results Page – See “SERP”
Search Query – The text entered into the search box on a search engine.
Search Terms – The words or phrases used by people when performing searches in search engines. Also called keywords, query terms or query.
SERP – “Search Engine Results Page”. The results that are displayed after making a query into a search box.
Sitemap – A page that lists all of the critical navigation points of a website.
Slurp – The name of Yahoo’s Search Engine Spider.
Snippet – The text displayed from a search query.
Social Media Poisoning – This is a form of Search Engine Degradation carried out in social networking sites.
Spam (1) – This refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.
Spam (2) – Unwanted email or irrelevant content delivered.
Spamming – The act of delivering unwanted messages to the masses.
Spider – Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Spiderbaiting – A technique that makes a search engine spider find your site.
Splash Page – Splash pages are introduction pages to a web site that are heavy on graphics, or flash video, with no textual content. They are designed to either impress a visitor or complement some corporate branding.
Stemming – The main part of a word to which affixes are added.
Stickiness – How influential your site is in keeping a visitor on your page.
Stop Word – Stop words are very common words such as a, the, and & that and are filtered out of your search query. Search engines do this in order to try to serve the best results for a user query.
Strategic Linking – A thought out methodology to getting websites to link to your site.
Submission – The process of submitting URL(s) to search engines or directories.
Syntax – The proper use of language when coding a website.
Tag Soup – Tag soup is HTML code written without regard for the rules of HTML structure and semantics. Usually carried out by amateurs.
The Deep Web – The content in databases that rarely shows up in Web searches. It is estimated that there are 500 billion Web pages that could potentially be hidden.
Theme – What the site’s main topic is about.
Title Tag – It should be used to describe the web page using targeted keywords using no more that 60 characters, including spaces.
TLD – “Top Level Domain”. Most commonly thought of as a “.com”, also includes “.org” and “.edu”
Tracking URL – Usually used in PPC campaigns, it is a URL that has special code added to it so that results can be monitored.
Traffic – The number of visitors a website receives over a given period.
Trusted Feed – A form of paid inclusion which can be optimized so that your website can take advantage better rankings and therefore more traffic
Unique Visitor – When a user visits a website, his/her IP address is logged so if he/she returns later on that day, the visit won’t be counted as a unique visit but as a page impression.
Universal Search – Launched on May 16, 2007, this is Google’s attempt to deliver the best result from the web. This can include video, images, news, podcasts or any other form of digital content.
URL – “Uniform Resource Locater”. Commonly referred to as the domain name, this is how humans navigate through the Internet, whereas computers use IP addresses.
VEO – Visitor Enhanced Optimization. Making your site friendlier for human users.
VoIP – “Voice Over Internet Protocol”. VoIP converts the voice signal from your telephone into a digital signal that travels over the internet then converts it back at the other end so you can speak to anyone with a regular phone number. Skype is a popular example of this.
Web Saturation – How many pages of your site are indexed by the search engines collectively.
White Hat SEO – A term that refers to ethical practice of SEO methodologies that adhere to search engine Terms of Service.
White Paper – A White Paper is your statement about how a problem should be solved.
Wi-Fi – A term used to describe the interoperability of wireless computer networking devices.
WWW – “World Wide Web”. Another term used to describe the Internet.
XML – “Extensible Markup Language”. A scripting language that allows the programmer to define the properties of the document.
Yahoo! – Currently the #2 Search Engine in the world.