Advice

Press articles

Spain magazineHaving previously owned a PR company and being in the marketing business for many years, I still get a joy out of seeing stuff in print! In this digital age some might see it as a little ‘old fashioned’ – but there’s still nothing like holding a paper magazine sometimes…

This recent article about us was in the April edition of ‘Spain’ magazine back in the UK.

There are of course business benefits to us from press articles…

  • they add credibility
  • they have the potential to bring in business (this one brought us an SEO client)
  • they may create additional website traffic – the Canary Nightlife and Gandy-Draper sites saw additional traffic throughout the circulation period
  • our clients see that actively marketing ourselves and our sites s in turn driving traffic to their advertising with us and their own websites

We were approached to do this article after an article about Elle in the expat section of ‘The Sun’ website.

Watch this space – we may have another on coming up soon…

Adbeans – an alternative to Google AdSense

Just recently we’ve started adding some ads (in addition to AdSense) to a couple of our sites through AdBeans. They approached us with a particular site in mind – we were hitting an audience they wanted.

It’s a nice little system for generating a bit of extra income from your website.

As opposed to AdSense, Adbeans the monthly value of the ads for your website based on a number of criteria, and then sell the space on your behalf. All you need to do is add a bit of code – or if you are using blog software it can usually be added with a download. We had a few problems on one of our sites – but their support was fantastic! The ads are easily made to fit your site content – if you look to the bottom of the left column you can see the ads that appear on this site.

You decide how many ads to show and on what pages – and you can also veto any specific ads if you feel they are not right for your site. Not that we have needed to – the ads assigned to our account appear to have been well selected.

Let´s be honest the AdBeans website isn’t great – it sort of looks a bit unfinished – but the emphasis is on functinality rather than promotion. But take our word for it – their system works fine once you are registered and is bringing us a nice little side income.

Your not going to make a fortune using them – but it is guaranteed income rather than pay per click. The big difference is AdBeans is not their just, or maybe in some cases not at all for the click through. It is their to support the SEO activities of their clients – it’s about creating quality inbound links.

It is certainly worth signing up to AdBeans to see what it can do for you.

Interested in finding out about other affiliate programs? Take a look at the affiliate marketing category.

Theft of copyright content

Copyright symbolIt may surprise some people on Lanzarote and the Canary Islands (given how common Coyright Infringement is in the region), but International Copyright Law (see the Berne Convention) still applies as much here as it does anywhere else in the world. We constantly monitor the Internet  to protect our Copyrighted text, images and other intellectual property, on ours and our clients sites, to ensure it is not being used without our authority by other websites.

Only yesterday we had three instances of this…

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Cheap calls to Lanzarote

Ever wondered how you can get cheaper calls from the UK to Lanzarote using a regular phone rather than Skype or similar on-line services?

We can now help using numbers diverted from the UK and obtaining your number is FREE!

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Affiliate link for Spanish websites

We came across The Tapas Lunch Company recently, who have an established site selling Spanish produce and brands in the UK. We thought it a great idea.

Even though the food here for me personally doesn’t cut it and I’d give my eye teeth to have an Asda around the corner – it’s easy to see the possibilities for the market amongst the British public who might love their Spanish food after holidays or living as ex-pats.

It’s a great link for just about any Spanish themed website or blog. From a site owners point of view as well as providing useful content you can link through their affiliate scheme and make 10% on any sales you generate.

Click here to sign up for The Tapas Lunch Company affiliate scheme.

Interested in finding out about other affiliate programs? Take a look at the affiliate marketing category.

Changing Windows Vista from Spanish to English

Thanks to my son for this one…! He recently bought a laptop on the island with the Spanish version of Vista installed. Before he bought it he did a bit of research and found ‘Vistalizator’ – a pretty nifty tool for switching to an English language pack.

So many people on the island seem a bit wary of buying locally because of the language. No need with this – it was installed in a few minutes and seems to work perfectly…. Even better than that – it’s free!

As with anything do read the instructions and requirements on the website before you think about installing.

Click on the link to visit the Vistalizator website and change Vista from Spanish to English.

New computer shop in Playa Blanca

I went into the newly opened computer shop in Playa Blanca – Beep. Not expecting much as walking in they didn’t appear to have much stock.

We were looking for a joystick, when I asked  – there were none in stock. However, the girl at the desk was extremely helpful and  showed us the available range on her screen and said it could be ordered in fairly quickly. I was impressed.

Though not really looking like much – the range available on the Beep website is excellent. It might look a little unassuming as you pass by – but to all intents and purpose we now have access to the kind of range of products you’d expect from the likes of PC World in the UK.

The shop is on the back road between the German supermarket and Correos.

Using Skype

We’ve been big fans of Skype for a long time since back in the have a found it an absolute must have since living in Lanzarote, for both work and keeping in touch with family and friends.

Skype to Skype calls and video calls are free, as is the messaging, but what we like most about it is the cheap phone calls.  At the time of writing this we currently pay é0.17 to call landlines in the UK and US on pay-as-you-go.

Also, just recently Skype has introduced a flat monthly rate of €3.95 for unlimited calls to landlines within Europe which seems like a damned good deal to us!

If you don’t already have a Skype installed you can download the free software.

Nuts and Bolts

SpannersWe find it amusing when we read guides on what to look for in a web designer, as we have on our home page, when we see the phrase “make sure your web designer can ‘hand code’. It’s quite an absurd notion really, when you take a moment to think about it…

Web design programs and the other tools at the disposal of a professional web designer are just that, tools… The phrase should  read something more like “make sure your web designer understands code”. A web designer should be able to read code in much the same way as a musician might read music. However, would you expect the musician to write all his own sheet music by hand – or perhaps an author to use a pen and paper rather than a word-processor?

Here’s a challenge for you. Next time you take your car in for repair, ask your mechanic to make sure he fixes it without the use of spanners and screwdrivers… And wait for the reaction! :). Maybe he can do it, but the extra time is surely ‘going to cost you’.

Plagiarism and Copyright on the Internet

CopyrightThe simplest advice of all is if you want to protect your Intellectual Property and don’t want it to be copied, stolen or abused – don’t publish it on the Internet. Be your work words, photographs, websites or anything else that can be described as creative this is the only sure way to protect yourself. However, it’s nigh on impossible these days to run any business without making a certain amount of examples and information about your business easily available. (The same can be pretty much applied to your private life too with the prevalence of Social Networking sites like Facebook!)

Now, here’s a short story for you by way of example; After a somewhat ‘entertaining’ evening I knocked together a little t-shirt design for a bit of fun on a site I use – I am not going to mention the site here, for the simple reason that despite feeling let down by them, it remains one of my favourite sites and I have no wish to get myself banned… Continue reading